Are you still posting links? Why You Shouldn’t Post Links on Facebook (And What to Do Instead) Did you know that posting links directly in your Facebook post can drastically reduce your reach? It’s true.
Facebook’s algorithm is designed to keep users on the platform for as long as possible. When you include a link in your post, it signals to the algorithm that you're trying to lead people off the platform, and as a result, your post gets deprioritized.
But here’s the good news: there’s a simple, creative way to share links without sabotaging your reach. Here’s how:
The Strategy to Maximize Your Post’s Reach:
1. Use an Eye-Catching Image
Take the photo or cover image you were planning to use with your link. Make sure it’s visually appealing and relevant to what the link is about. You can even enhance it with text or design elements to grab attention.
2. Write a Compelling Description
Craft a short, engaging description of the content behind the link. What’s the value? What will your audience gain by checking it out? Be clear, intriguing, and to the point.
3. Tell Them Where to Find the Link
At the end of your post, direct your audience to the comments section to find the link. For example, write something like:
“Want to dive in? I’ve shared the link in the comments below!”
4. Add the Link in the First Comment
Immediately after posting, go to the comments and drop your link there. This keeps your post clean and focused while still providing access to the link.
Why This Works:
Your post will get better reach because it aligns with Facebook’s algorithm.
The image grabs attention and encourages engagement.
The call-to-action creates curiosity, prompting readers to check the comments.
By making this small adjustment, you’ll ensure your content gets seen by more people while still sharing your valuable link. Try this approach next time you post, and watch your reach grow!
How do you currently share links? Let’s exchange strategies in the comments!
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